Tag Archives: seo

Digital DNA

What is Digital DNA?  And how does it affect your web presence? The discovery of DNA by James Watson and Francis Crick in 1953 was truly ground breaking. It identified the building blocks of every living creature on the planet and had far-reaching consequences. But what is Digital DNA?  At FIGA, we use this term…
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Organic SEO

Organic SEO - websites Websites became the ‘must have’ platform over the past 15-20 years. This created substantial global demand, with many digital agencies starting up in order to service this demand. Some 15-20 years on and now with Google as being the main search engine in Europe, businesses and organisations have a good understanding…
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Google ‘Footfall’

Google ‘footfall’ In traditional retail, ‘footfall’ was often used when potential would be shop owners were looking to take on a new shop unit, being the historic number of people who walk passed the shop door. It’s just as important a word in digital, and given currently in Europe, we have one main search engine,…
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