As a business of any kind, you're more than likely already active on social (if not, this is something you should consider immediately). However, for small businesses, it's important to spend time getting it right. Twitter is the best place to create brand awareness and interact with current and potential customers. We've listed down some of the main ways to get the ball rolling and ensure that you're strategy is on track:
1. Be Different
The trouble with social media is that it's becoming more and more difficult to truly stand out; especially if you're up against huge brands. It's time to truly think about what makes you unique and how you can present this via your social channels. Don't be afraid to bring out your personality and trial a variety of campaigns to see what response you get.
2. Engage Your Following
We know how easy it is to slip into a routine of constantly selling yourself via Twitter, however, if you want your followers to engage with you even when they're not buying your product or service, you have to keep it interesting. Ask questions, comment on the weather or get involved with what's trending.
3. Keep It Up
If you don't get the interaction or result you'd like straight away; don't give up. These things take time; you're not going to have thousands of comments and sales overnight. It's important not to focus on the end results as there's no telling what that will be or how you'll necessarily achieve it until you trial different things for a long enough period of time.
4. Work and Play
Whilst it's important to be fun and engaging on Twitter, you shouldn't forget about what you want this kind of content to achieve. There needs to be a balance; ensure that your posts are both interesting and informative so that your audience understand your brand's message at all times.
If you're at an event or out and about representing your brand, make sure you're regularly tweeting images and updates. If the event or area has a hashtag or a popular account, you should ensure that you're using this and tagging in relevant brands that you may be working or networking with at the time.
6. Connect with Potential Customers
Use Twitter's search engine to find key words or hashtags that relate to your brand; you may find that people are interested or looking for the product or service you provide. Tweeting/liking or retweeting their content is a great way to reach out to these potential customers and let them know you exist!
7. Soft Sell
Nobody wants to follow a page that is constantly talking about themselves and trying to sell something. If you're going to promote your brands product or service, ensure that you're doing it creatively and by truly showcasing how valuable it is.