Digital DNA

What is Digital DNA?  And how does it affect your web presence?

The discovery of DNA by James Watson and Francis Crick in 1953 was truly ground breaking. It identified the building blocks of every living creature on the planet and had far-reaching consequences.

But what is Digital DNA?  At FIGA, we use this term to describe the building blocks of a website.  And by profiling your website’s Digital DNA, we can help make significant improvements to its effectiveness.

SEO ranking and performance

Researchers use DNA to find answers to many questions; medical, historical, even criminal. In the same way, we analyse the DNA of your website to answer questions on searchability, web authority, ranking and performance.

Google is the single, most used search engine in the world, so it’s essential for a website to be as searchable/findable by Google as possible. This is achieved through SEO (Search Engine Optimisation) which, simply put, makes a website as ‘Google-friendly’ as possible.

Nowadays a website can be built in a few hours.  It won’t necessarily be brilliant but it will get a company online and may, eventually, be found through a search engine. However, being found quickly and easily through a general search takes time, research and effort.

Finding ‘mutant genes’

To increase the chances of ranking higher on search engines and improve performance, we can inspect the Digital DNA of your website for ‘mutant genes’ and ‘genetic markers’.

By using some of the latest software available, we can check the DNA of a site, review its performance and identify areas for improvement. Website crawlers are able to inspect an entire website in moments and, if you know what you’re looking for, they can immediately show any potential errors.

Pairing the website crawler with a Digital SEO Review programme gives us an even greater insight into any potential issues with your website and results in a full Digital DNA profile.

What next?

Armed with your DNA profile, you can instruct your website designers to make any necessary amendments. Alternatively, if you don’t have a dedicated web team, you can appoint FIGA Digital to do this for you.

So what are you waiting for?  Call us to discuss your Digital DNA Profile on Freephone +44 (0) 800 802 1968 or email us on