Jon, who was born in Sendai Japan, founded figa digital (figa is made up of the first letter from the names of his four children) in 2014 and oversees the technical areas, digital business strategy and business development. He started his digital career around 20 years ago within the festival business, where on-line ticketing exploded.

In addition, he creates and runs bespoke Google Ads campaigns to increase client sales, provide expert organic SEO services to improve search engine optimization and implement website user experience improvements. When required, he's often seen in the backend of WordPress where he builds, and project manages new website builds & website re-skins.

Jon has been in business for over 30 years and during that time he has undertaken four successful IPOs on the AIM Stock Exchange within the leisure and hospitality sector where he held a variety of full-time executive roles CFO, COO and CEO.

He trains in tennis and specialises in tennis serve coaching, is a skier (now trying to stay more on-piste), and a frequent traveller. He enjoys playing chess, is learning to surf and was a professional musician in the mid to late 80's.

He's deeply passionate about NFTs, BTC, ETH, Crypto, the Metaverse, and although totally fascinated by, a little nervous where AI and Machine Learning is heading.