Search Engine Optimization !
SEO (Search Engine Optimization) doesn't roll-off the tongue that easily, but it does mean exactly what it says on the tin.
There is an increasingly limited range of search engines that matter globally, and Google has a majority prominence throughout most parts. This means that SEO is even more important to focus on and get right. In fact, it's important to get it right from the start of your new website launch.
A staggering number of websites built worldwide have either the wrong Organic SEO, none at all or in the incorrect structure.
Organic SEO is where your website has been optimized to be read by the search engine robots. If it's incorrect, or not even present or in the incorrect structure, you could be missing out on how these robots should be reading your website and, in return, higher rankings for certain relevant search terms.
SEO covers a number of topic areas all using different software to bring together data and information. This data and information requires analytical review (mainly using data extracted from keyword tracking software, Google AdWords, Analytics and Tag Manager) in order to conclude what is working well and what is not. SEO requires continuous training and keeping up with the latest thoughts and views of SEO Optimization, along with continuous testing of search engines for what's effective and non-effective.